Supplier Spotlight: Rolf Prima Wheel Systems

Rolf Prima Wheel Systems hand builds wheels one-at-a time in Eugene Oregon.  Rolf  Prima fits with the Métier Vélo ethos of building by hand, one-at-a time, using US-sourced parts.   You can recognize Rolf Prima wheels by their distinctive paired spoke design.  The company, owned by Brian Roddy,  is a reincarnation of the original Rolf Prima , which died  due to the 2008 financial crisis and subsequent  retirement of founder Rolf Dietrich.  Each Rolf Prima wheel comes with a card signed by the individual who built it.  Rolf Prima  wheels are built around their proprietary hubs,  most of which are manufactured  in the US.  The rear hubs feature Differential Flange Diameter to transfer driving forces and a Dish-Reducing Design to further strengthen the rear wheel.  Rolf Prima wheelsets have a number of innovative technical features, look great, and have a 2-year warranty.  Rolf Prima also has a lifetime crash-replacement program. Rolf Prima has been great to work with and is very supportive of small builders; many of the complete bikes at NAHBS feature Rolf Prima wheels.  Métier Vélo has an OEM agreement with Rolf Prima, so you can have really great wheels on your Métier Vélo bicycle at a great price.  Two forthcoming Métier Vélo bicycles will feature Rolf Prima wheels: Cross CX thru-axle tubulars on one and another with  a set of Ares 4 clinchers built up with thru-axle hub front & rear.